There’s an old Scottish truism:
If you need to figure out a job or process hire the lazy man. The lazy man will find the most efficient way to complete the task.
The lazy marketer understands this by focusing on activities from the least amount of energy required to the most amount required in order to gauge the best Return on Investment (ROI).
Read on about 5 activities that require the least amount of energy to market to present clients to activities that require the most amount of energy… or how to be a lazy marketer and get away with it…